What to Consider When Choosing the Right Custom Product Packaging

How to Get Packaging for My Product?

Whether we like it or not, in today’s world, first impressions matter. Let’s take for example packaging products – if a shelf is filled with the same product from different brands, the product packaging can oftentimes be the deciding factor which brand the customer will pick. Product packaging can benefit your company in more than one way, which is why it’s essential to invest in appealing, stylish and quality packaging.

Choose the Right Product Box

The key to creating a remarkable product packaging design is to keep things simple. A sleek design and quality products is what you should focus on for best results. Since product packaging boxes need to be practical, you shouldn’t neglect the box material. The one you choose should be durable and able to protect both bulky and fragile products.

Choosing the proper packaging solution for your product can reduce the cost of product damage. Packaging like the two-piece rigid boxes may help in this. Picking up and placing such boxes in a cargo hold can be done with ease. In case you plan on transporting a large number of your products on a longer distance, make sure they are well protected with a quality stretch wrap. The same stretch wrap can be used for transporting and storing bulkier packaging. If you need heavy-duty packaging, your best bet is opting for corrugated cardboard.

Choose the Right Material

Corrugated

Made of paperboard with fluted medium paper laminated to it, this material is sturdy and flexible, ideal for packaging products. It provides cushioning to the goods in transit while also protecting them from vibration damage and breakage. This material is ideal for packing both heavy and fragile items, e-commerce packages, subscription boxes and shipping boxes.

Paperboard

Paperboard is a coated white chipboard (it can be used for more than just boxes) that is used for folding sleeves and trays. Light in weight and great for printing, paperboard is ideal for packing pharmaceuticals, dairy, food, cosmetics, hardware and retail items.

If not sure what type of packaging materials to choose, you should always consult with a professional in this field. That way, you will find out what works best for your products and for your needs.

Choose the Right Size

Choosing the right custom packaging solutions should be done wisely, especially if you have product packaging in different sizes. Consult with your packaging box supplier about how you can be economical with the dimensions while not compromising the safety of the products. Both of you might be able to design something different that is also cost-effective.

Consider Your Target Audience

Think about what your customers would love to see on your packaging instead of what you want. In order to do this, you will need to understand whether your target audience is a part of the mainstream market or not. You can consult with a professional or even let your customers help you with the choice via social media. That way they will feel appreciated and heard, and this might make them love your brand and products even more.

Where Can I Buy Packaging for My Product?

Choosing a reliable and trustworthy company is one step closer towards choosing an extraordinary, appealing and quality packaging. Just make sure that the chosen company works with businesses of all sizes, so you can get what you want regardless of the size of your business. A reliable and reputable company of this kind will be able to ensure that your custom packaging is ergonomic, quality, stylish and appealing. If not sure where to find one, you can always start online. Look for nearby product packaging companies, read customer reviews and if possible, consult with someone to help you with your choice, especially if you’re new to this.